World On Fire

June 13, 2007

Sarah McLachlan is a Canadian musician, singer and songwriter. Her song “World On Fire.” Rather than shoot a conventional music video, McLachlan donated all but $15 of the $150,000 budget to various charitable causes around the world and then used the video to explain how it benefited the communities that received the money.

World on fire campaign site:

AR Rahman’s put his first step with UN’s Millennium Development Goals(MDGs) by composing his first english album “Pray for me brother“. MDGs which range from halving extreme poverty to halting the spread of HIV/AIDS and providing universal primary education, all by the target date of 2015 – form a blueprint agreed to by all the world’s countries and all the world’s leading development institutions. They have galvanized unprecedented efforts to meet the needs of the world’s poorest.